Ben and jerrys gay ice cream
Ben & Jerry's renames ice-cream in support of homosexual marriage
The ice-cream flavour's packaging has also been redesigned and now features a male couple standing on top of a wedding cake.
The brand has partnered with Stonewall, the help that campaigns and lobbies for the rights of gay, lesbian and bisexual person people.
This week the UK Government is set to open its consultation on how to implement the legislation that will offer equal marriage rights to gay people.
Ben & Jerry's has also launched a Facebook app to inspire consumers to use the #applyeverafter hashtag on Twitter and send in their support for the legislation.
A dedicated part of Ben & Jerry's UK site, http://www.benjerry.co.uk/our-values/appleyeverafter, displays information about why the brand has changed the name of its apple flavour, a link to the Facebook app and a drafted letter that consumers can use to send to their local MP.
Ben & Jerry's said it has been an advocate for equal rights, regardless of sexual orientation, since the brand was created.
It ran similar activity in America to celebrate the introduction of gay marriage legislation in the brand's residence state of Vermont and renamed
Ben & Jerry's Bans 'Same-Flavor Scoops' in Australian Homosexual Marriage Push
Declaring "love comes in all flavors," Ben & Jerry's said Thursday it's banning its Australian customers from buying two scoops of the equal flavor of ice cream until same-sex marriage is legalized across the country.
Ben & Jerry's, based in Vermont, is famous for its socially conscious activism, from combatting climate transform to promoting ethical treatment of animals.
But the Australian same-sex marriage campaign is unusually serious even for Ben & Jerry's, which asked Australians in a statement to imagine "how furious you would be if you were told you were not allowed to marry the person you love."
"So we are banning two scoops of the same flavor and encouraging our fans to contact their MPs to tell them that the time has come — make marriage equality legal!" the statement said.
In November, the Senate rejected a national referendum on lgbtq+ marriage as a coalition of liberal and understanding conservative senators united to denounce the vote as no more than a delaying tactic. They said Parliament could change the law without a national vote and pointed to polls sho
Ben & Jerry's Renames This Ice Cream Flavor To Battle Catholic Church
In opposition to the English Catholic Church's campaign to stop the government's design to legalize gay marriage in the U.K., Ben & Jerry's has supported the gay rights movement by changing an ice cream flavor to "Apple-y Ever After."
The ice cream formerly known as "Oh My! Apple Pie" comes in a box decorated with a gay male couple standing on superior of a rainbow decorated wedding cake.
Ben & Jerry's has a history of advocacy via ice cream. According to its compress release:
Social justice is at the core of our values. Since our down-to-earth beginning 34 years ago, Ben & Jerry's has been an advocate for equal rights. (Did you know we were one of the first companies in the US support in 1993 that widened our health & employment benefits umbrella to distinguish unmarried domestic partners regardless of their sexual orientation?)
In 2009 we renamed our legendary flavour Chubby Hubby to 'Hubby Hubby' to celebrate gay marriage legalisation in our home mention of Vermont, in the US. This March
Case study: Unilever's Ben & Jerry's
Warsaw Pride Month 2018
In 2012 Polish painter, Julita Wójcik created a giant rainbow, made of 16,000 artificial flowers, 9 metres tall and 26 metres wide. It was a symbol of pure joy, placed at Plac Zbawiciela, highlighting the Polish presidency in the EU, the opening of Euro 2012 and the Self-acceptance Parade. It was subsequently destroyed seven times by nationalists and opponents of LGBT rights, and eventually removed in 2015.
In 2018 Ben & Jerry's created an "unbreakable" water-light rainbow hologram in Poland. The rainbow was the same size of the original 2012 floral installation.
“Thanks to the courage of our client Ben & Jerry’s we hope that Poland will become even a small more tolerant. Because it’s high time for that,” added Mikołaj Sadowski, principal creative officer at the creative agency, 180heartbeats + Jung v Matt.
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